Blog/The journey of an interior designer
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The journey of an interior designer

The creation of a personal signature

When talking about architecture, it is inevitable to not discuss the interpretation of it. Everyone who sets foot in the field of architecture has his own understanding of it. Topics such as the meaning of the design or how it could add value to this world may arise and may be dependent on past experiences, years of practice or simply what one deems important in today’s world. However, how or in what way do architects and interior designers leave their signature behind? Do we always consider distinctive styles or could we look at distinctive working methods? What should be taken into consideration in the whole process ranging from brief to build? Moreover, in this fast evolving world, how do changing trends and the usage of Social Media platforms influence architects or interior designers in their daily work? Quite interesting and challenging topics – and this is what interior architects InterAlter thought as well. In this blog, you can read all about their vision in interior architecture, how they interpret ‘’signatures’’, how they build them specifically for each client, and how they create sustainable interior design ideas.

A different perspective on creating signatures

From healthy breakfast rooms to soup bars to low cost hotels: Roger Haan, interior architect at InterAlter, and his team start each project with one key question in mind: how can we tackle several problems at once? Haan mentions: ‘We continuously ask ourselves: what are we doing? What can we do? What possibilities do we have in this project? And while going through all of them, we think: how can we solve as many issues as we can at the same time?’. Instead of focusing on creating a distinguished signature in their work, InterAlter aims to leave a ‘’signature’’ with thorough problem solving and creating custom interior architecture ideas with material that is functional yet aesthetically appropriate and fitting to the purpose of the project. ‘When we create a interior design idea, we intend to create and use that signature for that project specifically. Just like a puzzle, we continuously search until we can fit in all pieces’.

Interior architecture: Meeting the expectations

While collaborating with various market segments, ranging from private consumers to corporate customers, Haan noticed various developments over the past years that influences his every day creative process. ‘There is a large difference between both segments – at least, when it comes to inspiration and the development of the design’. Whereas normally taking inspiration from their own library that contains tons of different material, Haan mentions that the Social Media platform ‘’Pinterest’’ comes in handy too while designing for private consumers. ‘’When you are looking for a style, Pinterest leads you through a funnel specifically in your search for that type of style. This helps to affirm the decisions of the client and while doing that, it can also help to provide new and different interior architecture ideas to them’’.

Whereas private consumers tend to follow the path of current trends, Haan experiences a different approach among corporate customers. ‘While working on a signature, corporate customers often provide more flexibility. They are keen on expressing themselves differently, to create different things or to make their interior architecture styles more unique’. By developing the concept in close contact with clients in the planning phase and ‘utilising what is available to them’, Haan witnesses the most unique situations and the best challenging circumstances to find solutions.


Roger Haan, interior architect at InterAlter

Working towards a sustainable future with sustainable interior design ideas

However, also taking into consideration the fast pace of this segment, Haan and his team purposely decide to not be persuaded by ongoing trends. As an example, he mentions: ‘In the interior design industry, the lifespan of an interior lasts only for a few years. An hotel interior for instance would last for about 7 years before it becomes outdated.’ Rather, ‘by making sustainable choices, using natural and sustainable materials that are good for human, the earth, processing, the application and the recycling of it’ he hopes that he could bring his contribution to more sustainability in the building industry. ‘We are continuously seeking material that is responsibly produced, and proceed by leveraging those material choices to our clients. It all comes down to feeling a sense of responsibility, together’’.

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